When you're starting a new e-commerce business from scratch, it's really easy to get sidetracked by the millions of things you have to do and not focus on the most important things that will help your business grow. Do you focus on getting more traffic to your site? Do you improve your packaging? Do you look for ways to reduce costs? Do you order new business cards? Do you focus on social media? Do you focus on marketing? Do you fix your website? It’s really easy to get overwhelmed by all the things you should be doing.
This is why I've started following the AARRR metrics framework. In addition to using it for tracking progress using various metrics, I use it to organize my to do list based on what part of the business I want to focus on. I organize my tasks for each stage of the framework.
Here's what each different step of the AARRR Pirates framework means for me:
1. Acquisition: This deals with user acquisition. All tasks related to getting more visitors to my site go here. For example, improve Google ranking of the site. Write more content for better SEO. All SEO optimizations. Basically anything that has to do with increasing the visitor count to your site.
2. Activation. This deals with all the stuff that happens after the user lands on my website. Everything that allows me to make the sale. For example, writing good descriptions for the products, putting up better pictures, A/B testing landing pages for conversion etc.
3. Referral. I also call this the Experience section. This has everything that makes the user's experience with my service good so that they refer my products to their friends and family. This includes tasks such as getting user feedback on purchases, giving out coupon codes, improving delivery and handling times, improving packaging etc. Basically everything that helps you sell the experience.
4. Retention. This step deals with retaining your customers; making sure your customers come back for more. This depends on your type of ecommerce store. Tasks here might include getting user feedback, sending newsletters to users to keep them up to date about your products and services, sending out reminder emails etc.
5. Revenue. This section has all the tasks that deal with increasing those revenue and profit numbers. I have stuff here that deals with new product introductions, reducing shipping and handling costs, product manufacturing costs etc.